"Fashion is so often presented in our culture as a thing of froth, which of course,
it partly is; but the bubbles are blown with such care and a sense of values."
- Anna Wintour


Friday, 6 November 2015

Far Flung Places

From all the wonderful things I get to do on the daily, my favourite by far is interacting and connecting with amazing photographers all around the world. As I work on sourcing and collecting talented brand ambassadors, I've had my share of those who truly fall short, yet if you keep it up you find the ones who truly knock it out of the park with there vision and commitment.

One of these photographers which I have been so fortune to come across is the very talented Florencia Lucila, from Barcelona, Spain.


Florencia Lucia is from currently works for Vice magazine and from stalking her work it seems she does beautiful photography projects when possible. After sending her the Classic Nomad Camera Strap she decided to go above and beyond and shot an all out campaign. (LOOKBOOK GOALS)

I could not have even dreamed of a more perfect collaboration nor could I have imagined such aged and exotic photographs would come out of it. Yet, it has and it perfectly sums up Jolie Laide. Amazing things happen when you decide to open up your little world a little bit, you have no idea who could inspire you or who you could inspire. 


Check out more of her work @florencia_lucila and stay tuned to our brand ambassador page with a full on interview and some shots of her work. www.florencialucila.tumblr.com 

Thanks for dropping by friends,
Warm Regards,


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